Web Design for Pool Dealers: A Unique Challenge

Investing in a pool is a big commitment for consumers, so you can be sure they’ll be paying a lot of attention to the business they choose to work with. In order to set yourself apart from the competition, having spectacular web design is key.

Having a dynamic website for any business is important, but web design for pool dealers must be next level. After all, this isn’t some small product that consumers will buy to “take a chance on.” They’ll be looking to your website as a sign of how trustworthy and professional your business is. To be sure that your website makes the cut, follow these easy tips on creating a spectacular web design for pool dealers.

Have a Distinct Brand

A tell-tale sign of a professional company is having strong and unique branding. Your web design should include an eye-catching logo, consistent use of color throughout, and a mission or vision that explains what your brand purpose is, and what value you are providing to the consumer that other pool dealers do not.

Keep your Audience Engaged & Informed

Web design for pool dealers should include a balance of engaging material that will catch your prospective customer’s attention like pictures, videos, and infographics. Also, informative material that will keep a visitor’s interest like step-by-step processes, customer reviews, and detailed descriptions of services. Be sure that your visitors don’t leave your website with any unanswered questions, as this may prevent them from making a decision.

Make it Easy to Navigate

A clean, easy-to-navigate website is another important element in web design for pool dealers that ensures your business is viewed as reputable and trustworthy. Confirm that your design works well via desktop and mobile devices, and includes call-to-action buttons that make it very easy to purchase your services or contact your business directly. The fewer clicks to get to the information they need, the more likely they are to make a purchase. 

If you’re interested in professional web design for pool dealers, contact us at Deep Dive today!