Revamp Your Logo to Kick-Start Marketing for Pool Dealers

Since buying a pool is such a large investment, marketing for pool dealers is a tricky business. You not only have to gain a client's interest, but their trust as well, in order to get a sale. So, let’s start at the beginning. A great logo is one of the best marketing tools for pool dealers. Having an eye-catching and memorable logo will help you get more leads in the door, giving you the opportunity to make more sales than ever before.

So, how do you revamp your logo to make it work for you? Take a look at these four simple tips.

Simplify it
A logo should not be too busy or confusing in marketing for pool dealers. When someone looks at your logo, you want them to be able to easily identify who you are and what you’re selling. Take away any details that aren’t necessary for getting that message across to viewers. 

Reflect your Brand
In marketing for pool dealers, it’s essential to have consistent branding across the board. So your website, social media presence, logo, and paper marketing tools should all look visually cohesive and portray the same message. Be sure your brand’s colors, font, and tone are all reflected in your logo.

Cater to your Audience
Who are you trying to target with your marketing for pool dealers? Do you want young, first-time home buyers, or established professionals with a family on their third or fourth home? This will affect the look of your logo. When revamping, keep your specific audience and their values in mind.

Have Different Options
Your logo should appear on every material of marketing for pool dealers that you create. So, sometimes you’ll have to have slightly different options, based on where your logo will be. For example, you might want a transparent background for putting on merch or a simplified version under your email signature. Make sure they all look cohesive but fit the material they appear on.