Google My Business & Digital Marketing For Small Business

Now that you know a few things about Google My Business (GMB), this one is all about how you can easily use this platform to increase your visibility online. Using Google My Business as a digital marketing tool has numerous benefits for small businesses.  

According to a study by BrightLocal, consumers’ use of GMB and local business websites found that 64% have used GMB to find contact details for a local business. More customers lead to more repeat business and more profit. To stand out from competitors, you must ensure you are providing value for money and that the criteria for deciding on whether to buy from you could easily be influenced by results generated through GMB.

So yes, you want to take the time to set up your page and continue to be active on the page to keep your visibility up. Here are a few ways you can do that. 

Uploading High-Quality Photos 

People are visual. They want to see a product more than they will want to read about it. By loading high-quality photos onto your GMB page, you are doing two things. You are showing Google, “Hey, I’m here. I’m still a functioning, flourishing business!” and you are giving customers what they want by letting them look at the merchandise, not just read about it. 

To put it plainly, listings with photos are two times as likely to be trusted and also get 35% more clicks.  

Receiving and Responding to Online Reviews 

Another great way to stay active is by asking your customers to write a review directly on your GMB page. By doing this, you are driving traffic to the website and also providing new customers a chance to read about your business and customer service.  

Reviews can also help you understand if someone is a satisfied customer or not, giving you an opportunity to repair the relationship with that customer and also show new ones you truly do care about their experience. With 90% of people reading reviews before moving forward with a business, it will definitely benefit you to acquire reviews and engage in those reviews. 

Utilizing Google’s Question and Answers 

Piggy-backing off the last tip, anything you can do to stay engaged on your GMB page, and with those who are interacting with it, you need to be doing it. In addition to reviews, Google also has a spot for people to ask you questions about your business and allows you to respond. 

It’s basically an FAQ that builds itself. It gives you a perfect opportunity to engage and saves you time when a searcher has their question answered without needing to ask.  

Once you have set up your Google My Business page, the main goal to remain visible is to stay active on your GMB page. Google wants to show its searchers what’s relevant and available to them in their surrounding area. By implementing these three digital marketing tips, it’s a great place to start when staying active on your page without spending hours on your page. 

For more information on how Deep Dive Advertising can get your business to stand out, contact us here.